Last fall, the Columbus Symphony Orchestra put on its first Happy Hour Concert at the Ohio Theatre downtown. Welcoming all with free admission and even free appetizers, the CSO offered up some wonderful, mid-week concerts with the goal of bringing in new concert-goers right after work or who might not otherwise be able to enjoy a concert over the weekend.
Kudos to CSO marketing because these concerts are a fantastic idea for which they deserve nothing but praise. Not only do they present it in a far more informal setting, but they also get to introduce amazing music to a whole new audience. It brings in all kind of people to those dressed up for a fancy night out to people with baggy pants and ball caps. Oh yeah – and everything in between as well!
I heard that they were expecting 3-400 people at the first concert and ended up welcoming nearly 1,200! WOW! I’m sure the second concert had just as many because the best seats filled up quickly! Putting on any concert – especially a free one – isn’t easy. And I’m sure it certainly doesn’t come cheap which is why it’s so important to get the community involved. Fortunately, the CSO is on top of that. And, though more are always welcome, there are people and businesses out there doing exactly that: getting involved.
Enter Watershed Distillery.
Watershed Distillery is a locally owned and operated distillery of world-class spirits right here in Columbus. Located in Grandview (Columbus’ best neighborhood), it was founded in 2010 by owners Greg Lehman and Dave Rigo who liked the concept of locally owned and produced spirits. With that in mind, they put their heads together to make that a reality. Seven years later, they have Watershed Distillery – home to Vodka, Bourbon and two kinds of Gin.
I recently had the pleasure of sitting down with Dave Rigo between tours to talk about Watershed Distillery and its support of the Columbus Symphony Orchestra. Here’s our conversation.
How did you end up supporting the Happy Hour Concerts? The CSO contacted us about happy hour concerts. It’s the right thing to do – to support the arts. We have an upscale brand and in our minds, we think that’s a good fit for the CSO.
Why support the Symphony? I personally think that with a 2 & 3-year old, there are so many things – whether its music or painting – that…it just is part of a cultural thing you have to have in order to balance out with everything else in the world. It makes you a better, well-rounded person. There’s so much that is a distraction (e.g. Smart phones) it’s nice to see someone more creative than me, to see what they’re able to produce. We can sit back and relax to forget about the world we live in sometimes.
Did you attend concerts prior to the Happy Hour Concerts? Oh yeah.
What are your thoughts on the success of these concerts? Wow! We’d like to take some of the credit, but we didn’t think we’d have so many people. We obviously love the exposure to a totally different customer base that we sometimes don’t get in front of, so it’s a win-win. In talking to the CSO, they said they’d like to start appealing to a younger demographic. We’re a younger brand and we already appeal to the young professional.
Is this something you’ll continue into next season? Yeah – I think so! We’ve got one more left this year. If they ask us to be a part of it again, we’ll definitely do it.
So who’s your favorite composer? No idea! I like going, but, by no means am I able to answer that question! I could listen to anything – such a wide range of music. Country, rap, rock and everything in between! With young kids, I’ve been listening to a lot of Frozen lately! Rock / Grunge in high school to Country in college because the truck I had for my landscaping job would only get one station and that was country!
Take a tour
Prior to the first Happy Hour concert, I’d never heard of Watershed before, despite the fact that I live walking distance from their distillery! That’s OK – I’m pretty much a teetotaler, so that’s not too surprising. That said, I was interested in learning more about them. Fortunately that was made easy because they offer tours! For $10, you can take a tour and learn all about the process as well as sample each of the four spirits they make. Either Greg or Dave will talk about the distilling process, show you around, answer any questions you may have and then treat you to a tasting at the end. While you’re there, pick up a bottle or two. I took my tour before Christmas, so I know they make great gifts!
The next Happy Hour concert is this Wednesday, March 26 at the Ohio theatre at 6:30 pm. (Bar opens at 5:30 pm!). Look for Greg and Dave while you’re there!
Watershed Distillery products can be found in 700 bars and restaurants all over Ohio as well as in six other states! To learn more about Watershed Distillery and their world-class spirits, please visit their website and like them on Facebook. To read the rest of my interview with Dave as well as a Cliff’s Notes version of distilling (and more pictures!), check out my post Grandview: Watershed Distillery on my blog, Itinerant Knitter.